PPC Basics:

PPC Basics:

You’ve probably heard a lot about PPC and you want to know what exactly PPC is and how PPC can help you? We’re going to attempt to provide the answer to the first part of that question here but the second part is some thing that you will find elsewhere in another article.PPC stands for Pay per click. Pay per click is an internet marketing tool that allows you to make money by carrying another person’s banner on your site or gives you the option of putting in an advertisement of your own onto someone else’s website or search engine.PPC Search Engine Pay per click advertising on search engines gives one the option of choosing keywords that you would like your site to appear for when a search is performed. For example, If you are a shoe manufacturer then you would want that your site should appear on the page when someone types in the keyword "Shoes".As a customer you decide how much you are willing to pay each time a person clicks on the search results.

The more you are willing to pay per click, the higher your site will appear in the results for the keywords that you choose.There are a lot of pay per click search engines and an equally large number of people who have adopted Pay per click search engine advertising. If you want to get ahead in the race you are going to have to do some research and pay top dollar to the Pay per click search engine advertising firm.Generally, the larger the pay per click search engine, the more you will have to bid to get to the top for your keywords. This is why it is worth investigating different search engines to find what it would cost to bid on the keywords of your choice and how much traffic these keywords are likely to draw.The biggest PPC services providers are Yahoo, Google, Overture, although Google is not a PPC search engine but Google providing PPC services in the form of text and ADD boxes which can be seen at right of the search result. And these all are part of other sites PPC campaign.

There a number of other search engines out there and although these search engines are not as popular as Google, they generally offer one advantage. Usually these search engines have lower costs per click for a keyword than the larger search engines.In addition to the general pay per click search engines, with a little effort you may also be able to find thematic search engines that serve your industry or specifically cater to your target audience.There is one more point which is worthy to keep in mind that never go for big investment to your PPC Campaign just start from a low budget and absorb how PPC Campaign is performing for you to get traffic and what percent of traffic is converting in your paying customers.